Many of us love the look and feel of freshly colored hair – our inner feeling shines through in our hair, and it's only natural to want that feeling to last as long as possible. If you are wondering how to make your vibrant hair color last longer, the secret is to use products that nourish your colored hair. We've developed Dove Nutritive Solutions Color Care Shampoo to do just that - its unique formula with Vibrant Color Lock helps keep your color vibrant for up to eight weeks, making it the best shampoo for colored hair.

This gentle and protective shampoo for color-treated hair progressively smoothes and nourishes hair, leaving it looking beautiful, strong and healthy day after day. Simply apply Dove Nutritive Solutions Color Care Shampoo to wet hair, lather and rinse. For best results, follow with Dove Nutritive Solutions Color Care conditioner.

Benefits and features:

• Created specifically for colored hair
• Maintains color vibrancy for up to eight weeks
• Contains vibrant color formula
• It gives color-treated hair a silky texture, so you can easily style it every day
• Gradually nourishes hair with daily use
• Rinse off carefully with daily use